Crime Alley: Night of Chaos

In 2022, RWS Global was approached by Parque Warner in Madrid to develop a new, year-round scare attraction featuring the villains of the Batman universe. Working with Senior Executive Creative Director Damien Gray, Monica co-created two concepts to share with the park and IP executives from Warner Bros. Based on their feedback, Monica and Damien refined the pitch into Crime Alley: Night of Chaos, a truly terrifying, highly theatrical walk-through scare using an opening scene with infamous Gotham baddies to usher guests into the world of the story.

Monica wrote an experience narrative for the project, detailing the rooms and characters guests would encounter on their journey, as well as the beats of the scene which played out for each pulse of guests. This detailed document enabled fluid conversations among IP stakeholders, designers, and the technical team early in the process, resulting in a smooth delivery of the project for Parque Warner in roughly 10 months.